If your website is not mobile-friendly, you could be losing business to competitors.
In November of 2014, Google started labeling sites as “mobile-friendly” in an effort to identify which pages are optimized for mobile phones. It seems the search company has noticed the increasing trend of accessing the web from mobile devices.
In February of 2015, Google announced plans to roll out mobile ranking changes on April 21. This announcement was unusual because Google almost never announces algorithm changes in advance. Accordingly, Google started ranking mobile-friendly web pages higher in its search results than non mobile-friendly pages.
In May 2016, Google rolled out a second version of its mobile-friendly search criteria, essentially boosting its mobile-friendly algorithm, and increasing the effect of the mobile-friendly ranking signal. In short, all of this means that sites that are mobile friendly will rank higher in Google searches than websites that are not mobile friendly.
In order for your web pages to be deemed mobile-friendly, it must meet the following criteria:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped.
Even if you’re not interested in Search Engine Optimization, your website should be mobile-friendly. The last thing you want is for customers getting frustrated on your site because the links are too small to click or the text is too small to read.
It’s been well over two years since Google started giving preference to mobile-friendly sites in mobile searches. However, many local websites I have looked at have not updated their sites to accommodate mobile visitors.
Is your website mobile-friendly? Here’s a link to find out:
We tested our website and one or our competitors. Heres a screenshot of the test we did for GilaValleyCentral.net:
Here’s a screenshot of one of our competitors websites: