The Internet has opened up a Pandora’s box of threats, competition and opportunities. Although we’ve been operating Majik 100.7 FM for 13 years, we’re always looking for new ways to provide innovative and cutting edge marketing opportunities to local businesses. After all, our real business is advertising. Radio is just the medium we offer to our advertisers.
As we considered the opportunities the Internet provides, we realized that we could deliver timely news coverage of local events faster, and more efficiently than the traditional newspaper model, so we began working on a news website:
The site has become very popular very quickly. We currently average between 25,000 to 30,000 unique visitors each month with more than 100,000 page views.
Our reporters work hard to get stories up fast. Sometimes information is posted as the story is unfolding. Because we don’t have a certain number of pages to fill, we can concentrate exclusively on what we think matters to our readers. Other news agencies have used our stories in their news broadcasts. Here is a screen shot of a Fox News broadcast on February 7, 2016 crediting a photo from our website:
We also have a mobile app that delivers news right into the palm of your hand. You can find the app on iTunes or Google Play.
Once we were confident that we had an excellent product, we began working on developing advertising opportunities based in and around our digital news product. We believe we have developed some excellent digital strategies for businesses to reach prospective customers at a fraction of the cost of traditional methods.
As part of our new digital advertising resources we’ve developed a series of weekly emails offering tips and insights into marketing topics ranging from effective radio advertising to tips on how to tune up your website, measure it’s effectiveness and get the most out of your marketing efforts.
With your permission, we’ll include on our email list so that you can take advantage of the tips and tricks
When you’re ready to tune up or perhaps overhaul your marketing efforts to increase your business with highly effective advertising, give us a call.